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Best Fathom Analytics alternatives
We put Fathom Analytics head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.
Where Fathom Analytics can fall short
6 alternatives worth your time
Plausible
4.6 out of 54.6Lightweight, privacy-friendly web analytics.
Plausible starts at $9/mo, undercutting Fathom Analytics's $15/mo while covering the same core ground.
- Well established product with an active user base
- Regular updates and clear roadmap
PostHog
4.6 out of 54.6Product analytics, session replay, and flags in one.
Unlike Fathom Analytics, PostHog ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Metabase
4.4 out of 54.4Open-source BI anyone on the team can use.
Unlike Fathom Analytics, Metabase ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Mixpanel
4.3 out of 54.3Event-based product analytics for growth teams.
Unlike Fathom Analytics, Mixpanel ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Amplitude
4.3 out of 54.3Deep product analytics for understanding users.
Unlike Fathom Analytics, Amplitude ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Hotjar
4.3 out of 54.3Heatmaps and recordings that show real behavior.
Unlike Fathom Analytics, Hotjar ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Fathom Analytics vs the alternatives
| Tool | Our score | From | Free tier | Best for |
|---|---|---|---|---|
| 4.5 | $15/mo | No | Simple, private analytics with no cookies. | |
| 4.6 | $9/mo | No | Lightweight, privacy-friendly web analytics. | |
| 4.6 | Free tier | Yes | Product analytics, session replay, and flags in one. | |
| 4.4 | Free | Yes | Open-source BI anyone on the team can use. | |
| 4.3 | $28/mo | Yes | Event-based product analytics for growth teams. | |
| 4.3 | $49/mo | Yes | Deep product analytics for understanding users. | |
| 4.3 | $32/mo | Yes | Heatmaps and recordings that show real behavior. |
Switch to Plausible
Plausible starts at $9/mo, undercutting Fathom Analytics's $15/mo while covering the same core ground. It is the Fathom Analytics alternative we recommend first for most people.
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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 8 across Analytics & Data.