Is there a free alternative to Google Analytics?

Yes. PostHog offers a genuine free tier, which makes it the easiest Google Analytics alternative to try before you pay.

Why switch away from Google Analytics?

Google Analytics is a strong tool, but our full hands-on testing is still in progress. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

Analytics & Data

Best Google Analytics alternatives

Q: What is the best alternative to Google Analytics?

Plausible is our top Google Analytics alternative. Plausible edges out Google Analytics in our testing, scoring 4.6 to 4.0 overall. It scores 4.6 in our testing.

We put Google Analytics head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Google Analytics review

Why people look elsewhere

Where Google Analytics can fall short

Our full hands-on testing is still in progress

Pricing can climb on higher tiers

Ranked by our testing

6 alternatives worth your time

Plausible

4.6

Lightweight, privacy-friendly web analytics.

Higher ratedFrom $9/moPaid only

Plausible edges out Google Analytics in our testing, scoring 4.6 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.6

Our score

Try Plausible Read review

PostHog

4.6

Product analytics, session replay, and flags in one.

Higher ratedFrom Free tierFree tier

PostHog edges out Google Analytics in our testing, scoring 4.6 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.6

Our score

Try PostHog Read review

Fathom Analytics

4.5

Simple, private analytics with no cookies.

Higher ratedFrom $15/moPaid only

Fathom Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.5

Our score

Try Fathom Analytics Read review

Metabase

4.4

Open-source BI anyone on the team can use.

Higher ratedFrom FreeFree tier

Metabase edges out Google Analytics in our testing, scoring 4.4 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.4

Our score

Try Metabase Read review

Mixpanel

4.3

Event-based product analytics for growth teams.

Higher ratedFrom $28/moFree tier

Mixpanel edges out Google Analytics in our testing, scoring 4.3 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try Mixpanel Read review

Amplitude

4.3

Deep product analytics for understanding users.

Higher ratedFrom $49/moFree tier

Amplitude edges out Google Analytics in our testing, scoring 4.3 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try Amplitude Read review

Side by side

Google Analytics vs the alternatives

Tool	Our score	From	Free tier	Best for
Google AnalyticsYou have	4.0	Free	Yes	The free, ubiquitous web analytics standard.
Plausible	4.6	$9/mo	No	Lightweight, privacy-friendly web analytics.
PostHog	4.6	Free tier	Yes	Product analytics, session replay, and flags in one.
Fathom Analytics	4.5	$15/mo	No	Simple, private analytics with no cookies.
Metabase	4.4	Free	Yes	Open-source BI anyone on the team can use.
Mixpanel	4.3	$28/mo	Yes	Event-based product analytics for growth teams.
Amplitude	4.3	$49/mo	Yes	Deep product analytics for understanding users.

Our pick

Switch to Plausible

Plausible edges out Google Analytics in our testing, scoring 4.6 to 4.0 overall. It is the Google Analytics alternative we recommend first for most people.

Try Plausible Compare them side by side

Questions

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 8 across Analytics & Data.