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Best Kit alternatives
We put Kit head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.
Where Kit can fall short
6 alternatives worth your time
beehiiv
4.6 out of 54.6A modern newsletter platform built for growth.
beehiiv edges out Kit in our testing, scoring 4.6 to 4.4 overall.
- Well established product with an active user base
- Regular updates and clear roadmap
MailerLite
4.5 out of 54.5Clean, affordable email marketing for creators.
MailerLite starts at $10/mo, undercutting Kit's $0, paid from $25/mo while covering the same core ground.
- Well established product with an active user base
- Regular updates and clear roadmap
ActiveCampaign
4.3 out of 54.3Serious marketing automation with a CRM attached.
ActiveCampaign starts at $15/mo, undercutting Kit's $0, paid from $25/mo while covering the same core ground.
- Best in class automation builder
- Built in CRM and sales features
Substack
4.3 out of 54.3Publish and monetize a newsletter with zero setup.
Substack is the pick when you want publish and monetize a newsletter with zero setup., and it leads on ease of use.
- Well established product with an active user base
- Regular updates and clear roadmap
Brevo
4.2 out of 54.2Email, SMS, and CRM on a generous free plan.
Brevo starts at $9/mo, undercutting Kit's $0, paid from $25/mo while covering the same core ground.
- Well established product with an active user base
- Regular updates and clear roadmap
GetResponse
4.1 out of 54.1Email marketing with funnels and webinars built in.
GetResponse starts at $19/mo, undercutting Kit's $0, paid from $25/mo while covering the same core ground.
- Well established product with an active user base
- Regular updates and clear roadmap
Kit vs the alternatives
| Tool | Our score | From | Free tier | Best for |
|---|---|---|---|---|
| 4.4 | $0, paid from $25/mo | Yes | Creators and newsletters building an audience | |
| 4.6 | $39/mo | Yes | A modern newsletter platform built for growth. | |
| 4.5 | $10/mo | Yes | Clean, affordable email marketing for creators. | |
| 4.3 | $15/mo | No | Businesses that want deep automation and segmentation | |
| 4.3 | Free + 10% | Yes | Publish and monetize a newsletter with zero setup. | |
| 4.2 | $9/mo | Yes | Email, SMS, and CRM on a generous free plan. | |
| 4.1 | $19/mo | Yes | Email marketing with funnels and webinars built in. |
Switch to beehiiv
beehiiv edges out Kit in our testing, scoring 4.6 to 4.4 overall. It is the Kit alternative we recommend first for most people.
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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 9 across Email Marketing.