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Email Marketing

Best Substack alternatives

We put Substack head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Substack review
Why people look elsewhere

Where Substack can fall short

Our full hands-on testing is still in progress
Pricing can climb on higher tiers
Ranked by our testing

6 alternatives worth your time

1beehiiv logo

beehiiv

4.6 out of 54.6

A modern newsletter platform built for growth.

Higher ratedFrom $39/moFree tier

beehiiv edges out Substack in our testing, scoring 4.6 to 4.3 overall.

  • Well established product with an active user base
  • Regular updates and clear roadmap
2MailerLite logo

MailerLite

4.5 out of 54.5

Clean, affordable email marketing for creators.

Higher ratedFrom $10/moFree tier

MailerLite edges out Substack in our testing, scoring 4.5 to 4.3 overall.

  • Well established product with an active user base
  • Regular updates and clear roadmap
3Kit logo

Kit

4.4 out of 54.4

Email and automation made for creators.

Higher ratedFrom $0, paid from $25/moFree tier

Kit edges out Substack in our testing, scoring 4.4 to 4.3 overall.

  • Creator focused automations and tagging
  • Free plan up to a real subscriber count
4.4
Our score
Try KitRead review
4ActiveCampaign logo

ActiveCampaign

4.3 out of 54.3

Serious marketing automation with a CRM attached.

FeaturesFrom $15/moPaid only

ActiveCampaign is the pick when you want businesses that want deep automation and segmentation, and it leads on features.

  • Best in class automation builder
  • Built in CRM and sales features
5Brevo logo

Brevo

4.2 out of 54.2

Email, SMS, and CRM on a generous free plan.

Ease of useFrom $9/moFree tier

Brevo is the pick when you want email, sms, and crm on a generous free plan., and it leads on ease of use.

  • Well established product with an active user base
  • Regular updates and clear roadmap
6GetResponse logo

GetResponse

4.1 out of 54.1

Email marketing with funnels and webinars built in.

Ease of useFrom $19/moFree tier

GetResponse is the pick when you want email marketing with funnels and webinars built in., and it leads on ease of use.

  • Well established product with an active user base
  • Regular updates and clear roadmap
Side by side

Substack vs the alternatives

ToolOur scoreFromFree tierBest for
Substack logoSubstackYou have4.3Free + 10% YesPublish and monetize a newsletter with zero setup.
beehiiv logobeehiiv4.6$39/mo YesA modern newsletter platform built for growth.
MailerLite logoMailerLite4.5$10/mo YesClean, affordable email marketing for creators.
Kit logoKit4.4$0, paid from $25/mo YesCreators and newsletters building an audience
ActiveCampaign logoActiveCampaign4.3$15/mo NoBusinesses that want deep automation and segmentation
Brevo logoBrevo4.2$9/mo YesEmail, SMS, and CRM on a generous free plan.
GetResponse logoGetResponse4.1$19/mo YesEmail marketing with funnels and webinars built in.
Our pick

Switch to beehiiv

beehiiv edges out Substack in our testing, scoring 4.6 to 4.3 overall. It is the Substack alternative we recommend first for most people.

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 9 across Email Marketing.