Build my stackCopper vs HubSpot CRM
Evaluating Copper and HubSpot CRM requires comparing two popular options in the crm & sales space. While Copper is widely recognized for its ability to help a CRM that lives inside Google Workspace., HubSpot CRM is optimized for teams that need to focus on teams planning to scale sales and marketing together. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, HubSpot CRM emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 4.0 for Copper. A key factor in this recommendation is that HubSpot CRM provides truly useful free CRM tier, which helps streamline workflows. However, Copper remains an excellent alternative if your team is specifically looking for a tool optimized for a CRM that lives inside Google Workspace. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Copper vs HubSpot CRM at a glance
| Copper | HubSpot CRM | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Our rating | 4.0 / 5 | 4.4 / 5 |
| Starts at | $12/mo | $0, paid from $20/mo |
| Free tier | No | Yes |
| Best for | A CRM that lives inside Google Workspace. | Teams planning to scale sales and marketing together |
How they scored, dimension by dimension
In our testing, HubSpot CRM comes out on top for ease of use with a rating of 4.6 versus 4.1 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM is the stronger option for features with a rating of 4.4 versus 4.0 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM edges ahead on value with a rating of 4.0 versus 3.9 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM has the clear advantage on support with a rating of 4.4 versus 4.0 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Copper shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
Where HubSpot CRM shines
- Truly useful free CRM tier
- Scales into marketing and service hubs
- Polished, friendly interface
- Costs escalate quickly with add ons
- Contact tiers can feel punitive
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So which should you pick?
Choose Copper if
- Built for a CRM that lives inside Google Workspace.
- Budget is tight (from $12/mo)
- Well established product with an active user base
Choose HubSpot CRM if
- Built for teams planning to scale sales and marketing together
- ease of use and features matter most to you
- You want a real free tier before paying
- Truly useful free CRM tier
Copper is the cheaper place to start
Copper is the cheaper entry point at $12/mo, versus $0, paid from $20/mo for HubSpot CRM.
HubSpot CRM plans at a glance
Free
Unlimited users
- Contact management
- Deals & pipelines
- Basic email tools
Starter
New teams
- Remove HubSpot branding
- Simple automation
- Starter reporting
Professional
Scaling teams
- Marketing automation
- Custom reporting
- Teams & permissions
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check HubSpot CRM’s site for the latest before you buy.
Common questions
Affiliate disclosure: We may earn a commission if you buy Copper or HubSpot CRM through the links on this page, at no extra cost to you. We only compare tools we have tested, and commissions never change our scores or which tool we recommend. We currently track 218+ tools.